PlatPhorm Podcasts

The Automat

99% Invisible · June 4, 2019

The Automat artwork

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The Automat

99% Invisible

The inside of a Horn & Hardart Automat looked like a glamorous, ornate cafeteria -- but instead of a human handing you hot food over a counter, you would push your tray up to a wall of little glass cubbies. Each cubby housed a fresh, hot portion of food on a small plate. It could be anything from a side of peas to a turkey sandwich, to a slice of pie. You simply put in some nickels, and then the door to that cubby would unlock and you could take the plate that was inside. This automated food experience has reemerged in new restaurants today. The Automat Plus, we revisit the story of when food advertising was revolutionized by motion. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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The inside of a Horn & Hardart Automat looked like a glamorous, ornate cafeteria -- but instead of a human handing you hot food over a counter, you would push your tray up to a wall of little glass cubbies. Each cubby housed a fresh, hot portion of food on a small plate. It could be anything from a side of peas to a turkey sandwich, to a slice of pie. You simply put in some nickels, and then the door to that cubby would unlock and you could take the plate that was inside. This automated food experience has reemerged in new restaurants today. The Automat Plus, we revisit the story of when food advertising was revolutionized by motion. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Published
June 4, 2019
Status
active
GUID hash
cad5df5a4788b2fa9eae5516af11bcf7cb0085dc926b93097f269a33ed6d66dd
Archive key
the-automat--entry_8ceca4f70470d6bcca05ea99e844
Archive id
entry_8ceca4f70470d6bcca05ea99e844